Image :
Basic “no brand” product

Values :
Practical, accessible, quick

Culinary uses :
Multi-purpose defined (depending on use)

What the professionals say :
“6 simple products to meet every need.”
“Very good product information.”
“Good quality/price ratio.”

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Varieties :
• Agata • Annabelle • Bintje • Casear • Charlotte • Dali • Franceline • Lady Christl
• Liseta Marabel • Melody • Monalisa • Nicola • Roseval

Size :
Special for chips : large
Generic for chips : medium/large
Mash : medium
New potatoes : medium
Franceline for steaming : medium
Charlotte for steaming : medium

Quality :
Uniform
Good quality/price ratio

Segmentation :
Generic • Mash • New potatoes •Steaming • Perfect for chips • Steamed rissoled

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Price position :
Quality/price ratio, mid range

Target consumers :
Consumers who have lost interest

The marketing + :
Immediate product information
Presentation of the flavour of the product
Strips of colour for each culinary use
Preparation tips and advice
Quality statement

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Distribution circuit :
Superstores/hypermarkets, wholesalers
providing a complete service

Principal conditionnings:

possibility of rehousing :
for 2,5kg :
nets X10, Boxes X6, Boxes X8, in box
on pallet 100X120, europ, chep

for 1kg :
boxes X12
on pallet 100X120

We can mix various packaging on the same pallet, on request

Minimum order :
1 pallet of 50 (2.5 kg x 10)
or 90 (2,5 kg x 6)
50 boxes of 12 trays
or 60 boxes of 12 P+

WE CAN MEET ALL KINDS OF ORDERS, ON REQUEST

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